Rooted in the mountains of Ciudad Bolívar, Antioquia. That’s the core story. Keep it credible and tight.
1870 Roots is positioned around Colombian coffee from Ciudad Bolívar, Antioquia. The imagery, packaging, and story all point back to place, heritage, and small-batch roasting.
The goal is not to overtalk the buyer. The goal is to make the product feel real and specific.
